We've nothing against good, sound, logical reason. Indeed, it’s vital when you’re creating a serious piece of precision engineering.
The thing is, though, there are times when reason should take a back seat, and emotion should be the driver.
There’s no thrill in getting in your car and thinking 'Yes, this makes sense.'
Unrestrained smiles of glee come only via the heart. It’s a feeling, pure and simple and primal.
There are tangible things that contribute, of course. Like the sensual flowing lines, the smell of the leather, the visceral call of the engine.
But ultimately, over-riding all of these qualities is the feeling that you’re in a car that’s just special.
Reason creates useful things. But if the goal is greatness, emotional forces need to lead the way.
Go in heart first