A campaign promoting items that Lidl don’t sell.
It makes sense. Why spend over the odds on things like toilet roll, milk, cereal, eggs, detergent, washing up liquid? It’s only the packaging that differentiates Lidl from Waitrose and Sainsbury’s. These aren’t the sexiest of products.
So use the fortune you save to go towards killer shoes, expensive perfume, beautiful jewellery. The nicer things in life.
All those Lidl savings: they all add up.