Britain has a drink problem like nowhere else in Europe. We just can’t pace ourselves. It leads to drunken behaviour like fighting, easy sex, throwing up.

We need a water break during the night. And we need to christen the time imaginatively. Let’s call it H2O’clock.

An hour before the last orders bell goes, another bell goes. A reminder to go over to the water coolers (which we’ll try and install in every pub in the country) and have a bit of H2O.

Pub profits won’t go down either. A water break will prolong the drinking and allow people to pace themselves.

Britain’s drinking habits won’t change overnight. But this is a smart start.